date_range 2023-11-14 00:00:00
This study examined Factors Affecting Employee Engagement employee in Modern Building Industries PLC, In Sheger City Administration, in Gelan City, based on Dance’s Helical model of communication and Wilbur Scharmm communication survey model. There are three traits under this model; namely, mass communication, interpersonal communication and Effect of media. The study used both descriptive and inferential research design, through the use of stratified random sampling method to collect data from employees of Modern Building Industries located in four locations and Head Office in Sheger city administration in Gelan city. Consequently, 261 questionnaires were distributed, out of which 247 questionnaires were returned (94.6%) and found to be valid for analysis. Accordingly, the data has been analyzed using SPSS software version 20. Descriptive analysis was conducted using frequency, mean and standard deviation, while ANOVA, correlation and regression analysis were used for inferential statistics. The finding of the study revealed that all the traits positively and significantly predicted employee engagement. Among them, interpersonal communication was found to be the most contributing factor in predicting employee engagement. All in all, communication has significant effect in predicting employee engagement. Accordingly, the company should maintain interpersonal communication, since it is found to be the highest predictor of Employee Engagement. Informing its employees about the vision, strategic plan and long term goals will make employees to be more engaged. Keywords – Corporate communication, Mass Communication, Interpersonal Communication, Effect of Media, Employee Engagement, MBI.