The American College of Technology (ACT) is organizing its 4th annual research conference. TECHCON 2024: BRIDGING BUSINESS AND TECHNOLOGY THROUGH RESEARCH, scheduled for July 13, 2024. The conference is a prestigious event that will create a platform for academia, researchers, policymakers, students, and practitioners to share their findings. Interested researchers are cordially invited to send their research papers via email to research@act.edu.et within the deadline specified above